What is Google 200, and how does it affect SEO? Google has many guidelines to determine who gets ranked, what they get ranked for and why one page ranks better than the other. In other words, It’s the reason why we have infinite amounts of information at our fingertips, rather than doing hours of research to find one piece of information. It is imperative to not only fully understand google's guidelines, but to keep up with the changes they make 500-600 times a year.


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