With AI, the cost of creating great content is potentially going to go to zero. Google is also creating more zero click search results (SGE).

So how will ranking on Google search change in the future?

Gregory Brooks with SearchTides, an expert in all things SEO (search engine optimization) comes on the GTM News show to talk about the future of SEO as a go-to-market strategy.

We discussed:

- What’s working now to get ranked on Google search
- Domain authority and how to analysis ranking factors
- What types of content is working now and theories on what will work in the future
- How Google organic search is a zero sum game
- Are backlinks dead?
- How we are in the age of the practitioners / influencer
- Who should and who should not invest in SEO as a marketing strategy
- Thoughts on Google’s zero click search results (SGE) and what that means for the future